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But why not create an archive of all this madness and showcase how my brain works?
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Matchmakers Conseptual (2015 NUA BA Design)
Matchmakers are the ultimate treat for bringing people together. These unique chocolate sticks are a delight to crunch and nibble, offering a perfect blend of flavor and fun. Whether it's family movie night, a game session, or a quick indulgence during a busy day, our chocolate sticks make every moment more enjoyable. Are you cool as Mint or zesty like Zingy Orange? Explore our range and find the flavor that suits you best.
Inspired by the playful essence of Matchmakers and the game Kaplunk, we reimagined the packaging to reflect the joy of connecting people. Much like Kaplunk’s maneuverable sticks and falling marbles, the design brings interaction to life. The stick-like shape of MATCHMAKERS was a natural fit for this concept, and to elevate the experience, we’ve introduced Matchmakers Pearls—marble-shaped chocolates that complement the sticks perfectly. These offer a quick, delicious snack and an opportunity for Nestlé to introduce a playful, interactive product alongside the classic range.
The out-of-home campaign would focus on the theme of connection—visually capturing how Matchmakers bring people together in a vibrant, engaging way. This is not just about enjoying chocolate, but about creating memorable moments of fun.
Beyond being a game and a treat, the packaging also lends itself to creative, sustainable repurposing. Whether as a decorative light, a pencil holder, or other imaginative uses, it invites customers to explore new possibilities, minimizing waste in the process. This initiative would pair perfectly with a social campaign, encouraging customers to share their creative ideas and experiences. An interactive online game, where players match colored dots within a time limit, could reward them with discounts or free products, amplifying the fun of the Matchmakers experience even further.
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Gentalmans Tonic Conseptual (2015 NUA BA Design)
Gentleman’s Tonic: The concept here was to take a well-established brand and breathe new life into its identity, reimagining its branding with a refined yet approachable touch. The goal was to visually communicate the services they offer through clean, minimalistic illustrations.
By incorporating the essential tools of a barber—scissors, razors, and clippers—into the design, I crafted a visual narrative that naturally conveys the story of grooming, shaving, and cutting. The simplicity of the illustrations reflects the brand’s heritage, while also modernizing it with a fresh, creative approach.
To further elevate the experience, I integrated various premium print finishes, adding a tactile richness that underscores the brand’s commitment to luxury. These design elements combine to give Gentleman’s Tonic an upmarket, sophisticated feel while maintaining its classic charm.
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Bacardi Conceptual (2015 NUA BA Design)
NUA University Conceptual Branding for Bacardí
Bacardí’s iconic bat logo has deep roots in the brand's history, inspired by Doña Amalia, wife of founder Don Facundo Bacardí Massó. She discovered a colony of fruit bats nesting in the rafters of their first distillery. Bats, with their natural tendency to hang upside down, sparked an idea to turn the Bacardí mark on its head, quite literally, as a symbolic nod to its vibrant presence in nightlife culture.
For the out-of-home (OOH) campaign, I sought to craft something bold and magnetic—something that would capture attention and resonate with the energy of the bar scene. The campaign not only features an inverted bat logo but also embraces upside-down photography of nightlife scenes, creating a striking visual interplay that demands a second look.
The bottle design draws inspiration from rich Colombian art and the nation's flag, combined with earthy, dark tones that evoke the natural habitats of bats. This fusion of culture and nature reflects Bacardí’s deep connection to its roots while adding a layer of modernity.
Overall, this fresh take on Bacardí’s branding is playful, dynamic, and unforgettable—bringing new life to a heritage icon while celebrating its untamed, adventurous spirit.
