Industry:  Technology, Spirits, E-commerce
Services Provided: Employer Branding, Recruitment Marketing, Campaign Design

Challenge:

After several unsuccessful attempts to recruit for the Master of Malt development team through traditional channels, we faced the challenge of attracting the right talent in a highly competitive market.

Solution:

I was tasked with developing a fresh, creative approach that would break through the noise and resonate with high-quality software developers. This involved crafting a distinctive visual and content style that could be rolled out across social media platforms and a purpose-built microsite dedicated to recruitment.

Execution:

• Developed a bold, engaging creative concept tailored to tech talent.
• Designed and launched a recruitment-focused microsite showcasing team culture, tech stack, and open roles.
• Created a suite of social media assets and motion graphics to drive awareness and engagement across LinkedIn, Twitter, and Instagram.
• Aligned messaging with developer values — such as innovation, autonomy, and impact — to ensure relevance and authenticity.
  
  

Results:

The campaign successfully increased visibility, improved the quality of applicants, and positioned the company as a technology-driven brand.